I recently ran an internet search for “reasons not to self-publish” and wasn’t satisfied with the results. I did, however, come up with a blog post that took a stab at some answers. As it turns out, the criticism of the blogger’s points is what makes her post memorable.

This blog post explains why Edan Lepucki’s “Reasons Not to Self-Publish” don’t make any sense. I was prompted to conduct the search when I saw the Association of American Publisher’s September 2011 sales report. Here it is:

• ❧ The mass paperback category declined 54 percent (to $31 million)
• ❧ Adult hardcover sales dropped 18 percent (to $148.3 million)
• ❧ Ebook sales doubled (grew to $80.3 million)