Traditional publishers face increasing competitive pressure and have to adapt to market conditions. Authors can take advantage of a growing arsenal of media platforms to develop their brand and create a niche market for their books. This spells trouble for legacy publishers that service large static markets. It’s generally not good for public relations when [...]
Every success we read about has a personal story of redemption behind it. It wasn’t until two years after I first became acquainted with author, Paul Coelho that I learned the rest of his story. His story of redemption reminded me that all personal transformations involve a unique and uncharted journey. Thanks to Sonia G. [...]
Self-publishing is more satisfying if you can sell loads of books. Traditional publishers want prospective authors to be marketable and to have a brand. It doesn’t make sense to spend the creative energy and invest all your talent in a work that few will ever know about. A writer should develop a brand and build [...]
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